How do I sell Pokémon cards in Switzerland?

Updated 21 October 2026. Fees and tax rules change; the official sources are linked below. This is not tax advice.

The marketplace landscape in Switzerland

Ricardo is the Swiss marketplace with the most local buyers in our experience. It works like eBay: auction or fixed price, and you only pay when something sells. eBay.ch exists and reaches Swiss buyers too, but fewer; many Swiss sellers use eBay mainly to reach buyers in Germany, Austria and the rest of Europe. Cardmarket is the European singles marketplace and works for Swiss buyers and, for the right cards, buyers abroad.

What Ricardo charges (as of October 2026)

• Listing: free, except for vehicles.
• Success fee: 8 to 12 percent of the sale price, depending on the product type, at least CHF 0.10 and at most CHF 290 per sale. The exact percentage for your item is shown in the listing form before you publish.
• Discounts since 1 April 2026: several 10 percent discounts on the success fee, for example for auctions starting at CHF 1 or less, for every fifth sale and for sellers with at least CHF 100,000 net turnover on Ricardo in 12 months. Some can be combined.
• Optional: paid boosts for more visibility.

Source: Ricardo help centre, Was kostet das Verkaufen auf Ricardo? and Rabatte auf die Erfolgsprovision, checked on 21 October 2026. For your margin math, NeoSatoshi Analytics estimates Ricardo fees at 10 percent of the item subtotal when you import your Ricardo sales.

VAT: what applies to Swiss card sellers

• Rates: the Swiss standard VAT rate is 8.1 percent since 1 January 2024 (reduced rate 2.6 percent, accommodation 3.8 percent).
• Threshold: a business becomes VAT liable once its turnover from taxable supplies in Switzerland and abroad reaches CHF 100,000 within a year. Below that it is exempt and charges no VAT, and it can register voluntarily.
• Exports count: the threshold is about your total taxable turnover, not only your sales inside Switzerland.

Source: Swiss Federal Tax Administration (ESTV), MWST-Steuersätze. Check your own situation with the ESTV or a tax adviser.

Selling to buyers in the EU

Since July 2021, every parcel imported into the EU owes import VAT at the rate of the buyer's country (for example 19 percent in Germany), whatever its value. On marketplace sales up to EUR 150 the marketplace may collect it at checkout; otherwise the buyer pays it on delivery, often plus a handling fee from the carrier. Either way the buyer pays more than for the same card from an EU seller, and international shipping comes on top. Practical consequence: exporting pays off mainly for higher-value singles and larger lots, where these costs are small compared with the price.

A setup that works

• Ricardo for buyers in Switzerland: auction or fixed price, no listing fee.
• Cardmarket for European singles: Swiss buyers first, buyers abroad for higher-value cards where the numbers work.
• eBay on eBay.ch for Swiss buyers, and on the bigger eBay sites for higher-value singles and lots that carry the export costs.

Practical tips

• Use Swiss Post for domestic shipping, and tracked shipping for anything valuable, especially abroad.
• Check prices on the channel you sell on. In our experience Swiss buyers often accept prices at or slightly above the Cardmarket trend, because local supply is smaller; compare with recent Ricardo sales before you go higher.
• Put fees, shipping and packaging into your price before you list. See how to calculate your margin.

What NeoSatoshi does and does not do

• It lists directly on eBay, including eBay.ch with prices in CHF, and on Shopify (Business plan or higher), and creates the TCGPowerTools CSV for Cardmarket.
• It does not list on Ricardo. You can import your Ricardo sales report (My Selling, Sold, Get Sales Report) into Analytics to see revenue, fees and profit next to your other channels.
• Prices for eBay.ch are converted from the market price at the daily ECB rate; a Shopify store in CHF gets CHF prices.
• It gives no tax advice.

Frequently asked questions

Do I have to charge VAT when I sell Pokémon cards in Switzerland?

Only once your business is VAT liable, which starts when your turnover from taxable sales in Switzerland and abroad reaches CHF 100,000 a year, or if you register voluntarily. The standard rate is then 8.1 percent.

How much does Ricardo charge for selling cards?

Listing is free. When a card sells, Ricardo charges a success fee of 8 to 12 percent depending on the product type, at least CHF 0.10 and at most CHF 290, with possible 10 percent discounts (as of October 2026). The listing form shows the exact fee before you publish.

Can NeoSatoshi list my cards on Ricardo?

No. NeoSatoshi lists on eBay and Shopify and prepares Cardmarket uploads via TCGPowerTools. Ricardo is supported as a sales report import for Analytics only.

Is eBay worth it for Swiss sellers?

For Swiss buyers, eBay.ch is a useful second channel next to Ricardo. For buyers abroad it pays off mainly on higher-value singles and lots, because import VAT and shipping make cheap cards expensive for EU buyers.